
Optimizing the Intersection of Data and Design for the Built Environment
NBBJ is your full-service planning partner—from early research, strategy, and business planning through urban planning, project design, move-in, and operational optimization.
Our multidisciplinary experts integrate design research with data-driven facility and campus planning strategies to optimize spaces for people and performance.
The result: informed, confident decisions that move your business forward—today and into the future.

A Diverse, High-Impact Team: Cross-Industry and Multi-Disciplinary Expertise
Our deep experience spans partnerships with organizations of all sizes—from healthcare systems to rural critical access hospitals to large academic health systems—as well as a broad range of clients focused on workplace strategy and campus planning. This breadth allows us to synthesize best practices across sectors and apply learnings from across global industries.
In addition, our design research and data visualization teams translate proven insights into customized reports, studies, and simulation models tailored to your organization’s unique needs.
Wellbeing and design research studies
Utilization studies
Simulation modeling
Best practice development
Benchmarking
Market, service line & competitive assessments
Financial & demographic analysis and forecasting
Strategic planning
Business plan & proforma development
Workplace strategy
Current state capacity & space/site utilization assessment
Long-term service distribution & consolidation strategies
Capital outlook & mitigation strategies
ROI financial analysis
Future state operational targets
User engagement
Standards development
Program development
Lean operational planning
Scenario planning and design integration
Readiness & gap analysis
Risk assessment
Simulation planning
Move management
Post occupancy evaluation
Services
Projects

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Our work is grounded in deep partnerships that go beyond project work. We engage closely with clients to uncover root challenges, align with stakeholders, and design strategies that support meaningful, sustained change—whether through transformation, change management, or organizational planning in the built environment.
Through this work, we uncover insights that transcend sectors, allowing us to translate proven strategies that help our client’s long-term success.
NBBJ has helped UC Davis Health to develop and document several transformative campus plans;
to include our inpatient and outpatient Clinical Services Master Plans as well as our Research Master Plan. In each of these instances their measured and informed approach and thought leadership helped to work through some challenging facilities issues leading to the many facilities developments that we have underway today.
Keith Kanda
Director, Facilities Planning and Development
Real Estate Development and Management

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Innovation
Customized Data Visualization Tools Aid in Clear Decision-Making
We thrive in bringing clarity to the data and analysis of information. Our design research and data visualization experts customize software tools to translate research, analytics and spatial information into customized dashboards, studies and simulation models. Clarity and grounded decision-making are the goal.