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Optimizing the Intersection of Data and Design for the Built Environment

NBBJ is your full-service planning partner—from early research, strategy, and business planning through urban planning, project design, move-in, and operational optimization. 

 
Our multidisciplinary experts integrate design research with data-driven facility and campus planning strategies to optimize spaces for people and performance. 
The result: informed, confident decisions that move your business forward—today and into the future. 

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A Diverse, High-Impact Team: Cross-Industry and Multi-Disciplinary Expertise 

Our deep experience spans partnerships with organizations of all sizes—from healthcare systems to rural critical access hospitals to large academic health systems—as well as a broad range of clients focused on workplace strategy and campus planning. This breadth allows us to synthesize best practices across sectors and apply learnings from across global industries. 

In addition, our design research and data visualization teams translate proven insights into customized reports, studies, and simulation models tailored to your organization’s unique needs. 

  • Wellbeing and design research studies

    Utilization studies

    Simulation modeling

    Best practice development

    Benchmarking

  • Market, service line & competitive assessments

    Financial & demographic analysis and forecasting

    Strategic planning

    Business plan & proforma development

    Workplace strategy

  • Current state capacity & space/site utilization assessment

    Long-term service distribution & consolidation strategies

    Capital outlook & mitigation strategies

    ROI financial analysis

    Future state operational targets

  • User engagement

    Standards development

    Program development

    Lean operational planning

    Scenario planning and design integration

  • Readiness & gap analysis

    Risk assessment

    Simulation planning

    Move management

    Post occupancy evaluation

Services 

Our Team 

Andrea

Rufe

Principal, Healthcare Analytics Director

Chris

Vishey

Healthcare Strategy Director

Dawn

Fischer

Workplace Strategist, Change Management

Hanna

Lisowska

User Experience, Visual Designer

Heidi

Aylsworth

Healthcare Strategy Director, Clinician

Janet

Susi

Principal, Healthcare Operational Lead and Planner, Clinician

Karolyne

Courville

Healthcare Analyst, Clinician

Kelly

Griffin

Principal, Workplace Strategy Director

Kim

Selby

Principal, Planning & Urban Design Directo

Kim

Way

Principal, Lead Planner & Urban Designer

Megha

Sinha

Principal, Urban Environments Practice Leader

Morgan

Ertel

Senior. Workplace Strategist

Ranu

Singh

Data Visualization Lead

Sayee

Mudholkar

Urban Design and Planning

Srinjoy

Hazra

Urban Designer

Susan

O'Hara

Clinical Innovations Lead, Research & Evidenced Based Design, Clinician

Susan

Bower

Principal, Healthcare Planner, Clinician

Projects

Atrium Health

Keeping on Time and on Budget

The Advisory Board Company

Embracing a Mobile Workforce

F5 Networks

Taking the Workplace to the Next Level

Franciscan Health

10 More Years Makes a Difference

Atrium Health

Transitioning a Hospital into new Processes

UC Davis Health

Doing More with Less

Our work is grounded in deep partnerships that go beyond project work. We engage closely with clients to uncover root challenges, align with stakeholders, and design strategies that support meaningful, sustained change—whether through transformation, change management, or organizational planning in the built environment.

 

Through this work, we uncover insights that transcend sectors, allowing us to translate proven strategies that help our client’s long-term success.

NBBJ has helped UC Davis Health to develop and document several transformative campus plans;

to include our inpatient and outpatient Clinical Services Master Plans as well as our Research Master Plan. In each of these instances their measured and informed approach and thought leadership helped to work through some challenging facilities issues leading to the many facilities developments that we have underway today. 

Keith Kanda  

Director, Facilities Planning and Development 

Real Estate Development and Management 

Scenario Planner 360

A game-changer in project management for campus master planning.

Parametric Programming Tool

Establishing future-state programming elements within budget.

Musical Chairs

Phasing design and visualization for even the most complex scenarios.

Inpatient Bed Demand Forecaster

Inpatient bed demand forecasting the easy way.

Patient Room Calculator

Calculate patient room needs with a variety of dynamic inputs.

Spatial Simulation Modeling

Forecast how people will move through your floorplan.

Project Website

An interactive web deliverable is key to our planning and strategy.

Location Analysis Platform

Find a successful location that's right for your organization.

Zero Guide

Understand your project's carbon impact and key ways to reduce it.

Innovation

Customized Data Visualization Tools Aid in Clear Decision-Making 

We thrive in bringing clarity to the data and analysis of information. Our design research and data visualization experts customize software tools to translate research, analytics and spatial information into customized dashboards, studies and simulation models. Clarity and grounded decision-making are the goal. 

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