Today’s Realities, Tomorrow’s Potential
Given the changing legislative, regulatory, and payment environment, many organizations are taking a second look at their real estate. Some are forgoing new buildings in favor of renovation and reuse, others are addressing unanticipated surges in bed needs. It is no longer enough to review a campus or facility master plan once every 10 years and call it a day — in today’s highly fluid environment, healthcare executives must align physical assets and operational imperatives more frequently with strategies for growth and strategic positioning.
This requires master planning tools that incorporate dynamic, data-rich modeling and scenario testing to respond to rapidly changing conditions. NBBJ’s Master Planning team brings together consultants in healthcare planning, urban planning, policy and strategy with advanced data analysts and visualization experts, in order to provide plans that are both immediately usable and continuously adaptable.
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NBBJ takes a rigorous approach to master planning, by integrating research into our decision-making process. We use proprietary computation and data analysis tools to evaluate the financial impact of real estate decisions, the ideal locations for outpatient clinics, the projected volumes of future service lines, the optimum phasing plans for new construction and much, much more.
These tools enable our clients to make better and more informed decisions quickly. Moreover, by joining our master planning expertise with our decades of experience designing and delivering best-in-class healthcare buildings, we can develop strategic solutions that
are not only rapidly and economically implementable, but also inherently flexible to adapt to future demands.
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We have worked with over 80 clients on 111 million square feet of real estate across a wide range of scales.
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Please contact us to discuss your upcoming Master Planning or Strategic Implementation project.